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Mastercard's Audience Award goes to 'La Vida Invisible'
Yesterday, prior to the successful closing of the first and historic virtual edition of the Panama International Film Festival, the audience award was announced.
The Invisible Life of Eurídice Gusmão, by the Brazilian director Karim Aïnouz, won the Mastercard Audience Award reaping the reward of US $ 5,000 in digital cards.
The film tells the story of two sisters in conservative Brazil in the 1950s, separated by their father and forced to live apart, without ever losing hope of meeting again.
In addition, the tropical melodrama was the winner of Un Certain Regard at the Cannes Film Festival / 2019; Best Film by the National Board of Review / 2019; Best Foreign Film at the Mar del Plata Festival / 2019; Audience Award at the Valladolid Festival / 2019 and Best photography and artistic direction 2020 at the Havana Festival.
The award given by our ally Mastercard confirms its commitment to supporting filmmakers that they can continue to grow and develop their artistic projects: “Films give us the opportunity to tell stories and connect with people. In a context such as the one we live in today, in which we are forced to maintain physical distance, Mastercard joins IFF Panama as part of the campaign "No contact, but united" with the aim of bringing film enthusiasts the best stories to their home. On behalf of everyone at Mastercard, we congratulate and hope that these funds allow us to bring the film and upcoming projects to more people. Together we are achieving something that is priceless. ” said Carolina Dix, Director of Marketing Central America for Mastercard.
The IFF Panama team wishes its director, Karim Aïnouz many more successes and extends its gratitude to the public who participated in the festival and voted for the films.